About Us

Our Approach

Developers turned Marketers: How we solved the Email List Decay problem

Deep Roots in Email Marketing

At our peak, we managed email campaigns sending nearly one million emails per month across multiple countries. Our expertise spans the entire value chain—from content creation and graphic design to infrastructure, application development, and database management.

The Deliverability Challenge

In recent years, like many in our industry, we’ve faced increasing challenges in achieving inbox deliverability. This led us to thoroughly examine every factor affecting email delivery. Along the way, we discovered the untapped potential of out-of-office replies. Surprisingly, none of our email providers offered access to these responses. By setting up dedicated inboxes to capture them, we uncovered a wealth of valuable data.

Unlocking Valuable Data

We found that roughly 8% of outgoing emails generated automated replies. Over half of these contained new contact information, while others helped us identify when recipients had left their positions. This allowed us to stop sending emails to outdated addresses, reducing bounces. Additionally, by avoiding sending emails to people on leave or away, we significantly improved open rates.

Turning Churn into a Growth Engine

Beyond improving deliverability, auto-replies are a powerful tool for reducing contact churn. When recipients leave their roles, their out-of-office messages often include the details of their successors. By automatically capturing and updating this information, we ensure that your email lists stay accurate and up to date. In fact, most new contacts identified through auto-replies choose to subscribe to the same newsletter—making this not just a maintenance tool, but a growth engine. As a result, you can expect your contact list to grow by 20–30% annually.

Powered by AI, Refined by Experts

Our processing pipeline integrates AI to analyze email data efficiently. However, AI alone isn’t always enough. We’ve enhanced our system with datasets on personal names for individual emails and typical roles and departments for corporate emails. Emails scoring too low during algorithmic analysis are escalated for manual review — using anonymized content to ensure privacy — helping us refine and improve our data continuously.

Built for Seamless Automation

As developers with a strong focus on automation, we’ve designed our service to run seamlessly with minimal manual intervention. Our approach ensures high deliverability, improved engagement rates, and a smarter, more effective email marketing process that not only retains audience reach but also mitigates churn through continuous contact replacement.