Replace Lost Subscribers. Find New Leads. Clean Your List. Automatically.

Anti-Decay Calculator: See Your List’s Future

This isn’t just a “List Growth Calculator”—it’s a contact data decay destroyer. Enter your data to see how RoleRelay stops B2B contact churn and delivers powerful contact data enrichment.

Use your numbers (or our defaults based on millions of sends) to instantly understand how you’ll expand your subscriber list and improve deliverability.

Autoreply Calculator

Total number of contacts in your database

100000

Email sends per week

Baseline email open rate

5%50%

20%

Percentage of contacts utilizing out-of-office replies

50%100%

80%

Churn

Mean years between job change:

For how long, in weeks, is an out-of-office message active after a contact changes jobs?

Time Off

How many weeks of consecutive summer leave do contacts usually take?

How many extra weeks of continuous leave, not including summer vacation, do the contacts typically take?

What is the country’s official sick leave rate in terms of workdays per year?

Number of yearly sick leave claims, average per person:

Other Out-of-Office Replies

Percentage of working days with out-of-office messages for reasons not listed above

1%10%

Probability of other types of auto-replies (excluding time off and resignation messages) containing new contact information

5%25%

10%

New Emails from Auto-replies

Percentage of auto-replies that provide new email addresses

35%75%

52%

Average number of new email addresses per auto-reply with new emails

1.3

Percentage of personal email addresses in auto-replies, as opposed to role-based or departmental emails

50%100%

70%

_____________________________________________

Key Results at a Glance

All figures are based on a 12-month cycle and represent annual estimates unless otherwise specified.

Year-end total contact count using RoleRelay.email

Year-on-year growth in personal and department email addresses combined

Year-on-year growth in personal email addresses

New email open rate using RoleRelay.email

Prevented hard bounces using RoleRelay.email

Total emails stopped annually that would not have been read and would have negatively impacted deliverability

Estimated cost of processing out-of-office messages, per month

Processed out-of-office messages as a percentage of total emails sent

Cost per new email address using RoleRelay.email

A Bigger, Better Contact List

Year-end personal email addresses

Total number of new contacts found in out-of-office replies:

Total new personal email addresses found in out-of-office replies

Total new department email addresses found in out-of-office replies

New contacts found in auto-replies for summer holidays

New contacts found in auto-replies for non-summer holidays

New contacts found in auto-replies for sick leave

New contacts found in auto-replies for other reasons

New contacts found in auto-replies from individuals who have left their jobs

Improved Deliverability: Fewer Missed Emails, Higher Engagement

Net annual email sends with RoleRelay.email

Planned annual email sends without RoleRelay.email

Reduction in emails sent to contacts who have resigned

Reduction in emails during non-summer holiday breaks

Reduction in emails during the summer vacation

Reduction in emails to individuals on sick leave

Processed Auto-replies: Summer, Sick Leave, and More

Total number of out-of-office messages processed

Out-of-office emails for sick leave processed

Out-of-office emails for non-summer vacations processed

Out-of-office emails for other absence processed

Out-of-office emails for summer vacations processed

Out-of-office emails from resigned employees processed

Out-of-office messages processed per new contact identified

Number of out-of-office emails processed monthly by RoleRelay.mail

Your Current List Churn

Year-end contacts, after churn, and not using RoleRelay.email

Annual churn rate on current contact list

Contacts potentially lost annually due to churn

Get Your Growth Forecast & Private ROI Calculator

Get the detailed breakdown and an Excel-ready ROI calculator. Simply plug in your annual revenue per contact in Excel to calculate exact profitability—without sharing sensitive data with us.

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Out-of-office auto-replies aren’t visible by default—click to see how we make them accessible

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Replace Lost Subscribers. Find New Leads. Clean Your List. Automatically.

Anti-Decay Calculator: See Your List’s Future

This isn’t just a “List Growth Calculator”—it’s a contact data decay destroyer. Enter your data to see how RoleRelay stops B2B contact churn and delivers powerful contact data enrichment.

Use your numbers (or our defaults based on millions of sends) to instantly understand how you’ll expand your subscriber list and improve deliverability.

Churn

Time Off

Other Out-of-Office Replies

New Emails from Auto-replies

_____________________________________________

Key Results at a Glance

A Bigger, Better Contact List

Improved Deliverability: Fewer Missed Emails, Higher Engagement

Processed Auto-replies: Summer, Sick Leave, and More

Your Current List Churn

Get Your Growth Forecast & Private ROI Calculator

Out-of-office auto-replies aren’t visible by default—click to see how we make them accessible

Company

Resources

Legal

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