Role Relay is a B2B tool that stops email list decay. It automatically scans out-of-office replies to detect job changes and identifies the new successor contact, ensuring your pipeline stays fresh.

How does Role Relay increase my email list size?

Instead of just losing a contact when someone quits, Role Relay scans the auto-reply to find the replacement's name and email. This turns one lost contact into a new, active lead.

Does Role Relay integrate with my CRM?

Yes. Role Relay feeds data directly into your existing tools via API or simple integrations, automatically updating your CRM with new contact details in real-time.

Stop Email List Decay: Turn “Goodbye” Emails into “Hello” to Your Next Subscriber

Fight Email List Decay: Capture the Successor Contact

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The Problem: Email list decay is a costly reality for B2B companies. With over 20% of employees changing jobs annually, your pool of potential buyers dries up—costing you sales every single month.

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Our Solution: Role Relay ensures you retain the role even when the contact is gone. We intelligently scan out-of-office replies to identify the successor.

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The Benefit: Stop subscriber churn and turn attrition into growth. Automatically replace lost contacts with successors to maintain—and often increase—your list size.

Combat B2B contact data decay immediately with Role Relay.

See the transformation: We turn the raw auto-reply (background) into structured, actionable data (foreground) ready for your CRM.

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Turn One Contact Into Three

Expand your subscriber base from the contacts you already have.

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The Context: While email contact data decay continuously shrinks your subscriber base, we reverse the trend.

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The Action: We intelligently scan emails from your customers, subscribers, and leads to identify all additional contacts mentioned.

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The Result: We find and flag these new leads, helping you multiply your contact list.

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Detect Job Changes. Stop Bounces

We turn out-of-office replies into a powerful detection tool.

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Identify Job Changes: We spot job changes the moment they’re announced, helping you fight contact data decay immediately.

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Stop Hard Bounces: Prevent bounce rates from spiking by catching invalid emails before you send your next campaign.

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Clear Spam Traps: Automatically keep your list clean and avoid dangerous spam traps.

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Protect Your Sender Reputation

Don’t let vacation auto-replies kill your deliverability.

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Smart Detection: We intelligently detect contacts on temporary leave, so you can easily exclude them from your newsletters.

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Protect Sender Score: This defense against email list decay prevents unopened emails from damaging your reputation.

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Avoid Blacklists: Ensure your temporary bounces don’t turn into a permanent blocking risk.

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Out-of-office auto-replies aren’t visible by default—click to see how we make them accessible

Integrate Directly Into Your Workflow

We feed the data right into your team’s existing tools.

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Real-Time Enrichment: Ensure contact data enrichment happens instantly, keeping your database current.

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CRM Automation: Automatically update your CRM system without lifting a finger.

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Flexible Control: Full control is available via our API or simple, one-click integrations.

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Personalize Your Opt-In, Boost Your Conversion

Know why you’re reaching out.

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Identify the Source: We identify the source for every potential subscriber, giving you the context you need.

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Personalized Outreach: Empower your email system to send relevant messages that drive action.

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Counter Decay: Actively fight email list decay by engaging new contacts with the right message immediately.

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Find the Contacts That Never Quit

Individuals leave, but role-based emails (like sales@example.com) are permanent.

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Stop Decay: We scan auto-replies from departing contacts to stop contact data decay immediately.

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High-Value Addresses: Find stable, permanent addresses that remain active even when employees leave.

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Resilient Subscribers: Turn churn into a resilient subscriber base by capturing these long-term contacts.

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Stop Email List Decay. Replace Lost Subscribers. Find New Leads. Clean Your List. Automatically.

Key Benefits of RoleRelay.email

Business Impact	What You Gain
Always‑fresh contact data	Captures successor names, titles, and emails the moment a job‑change autoreply fires, so your list stays current without manual research.
Lower bounce rates	Retires invalid addresses before the next send, cutting hard bounces that drag down deliverability and inflate ESP costs.
Protects sender reputation	Fewer bounces and higher engagement signal ISPs to keep you in the inbox, safeguarding your sender score and domain health.
Expanded reach	Harvests extra personal and role‑based addresses (e.g., info@, team@) from autoreplies, giving you new, opt‑in‑eligible prospects.
Timely re‑routing of offers	When a contact is on vacation, surfaces alternate recipients so critical promotions or industry updates still land with a human who can act.
Segmentation fuel	Tags contacts by status (new hire, on leave, departed) so you can trigger targeted nurture flows instead of one‑size‑fits‑all blasts.
Revenue preservation	Auto-updates your list with new contacts on job changes, ensuring churn never eats into your revenue.
Lower ESP cost	In B2B lists, 8-12 % of contacts are out of office at any given time. Most providers bill on total sends. Paying to deliver 10 % extra emails that can’t convert wastes budget and may bump you into a higher pricing tier.
Compliance & data hygiene	Automates removals on “left company” notices, lowering the risk of mailing dormant or reassigned corporate addresses that turn into spam traps.
Operational efficiency	Replaces hours of list maintenance with real‑time parsing, freeing marketers to focus on content and campaigns.
Actionable analytics	Logs job‑change trends across your audience, letting sales teams time outreach when decision‑makers are newly in seat and budgets are flexible.

Bottom line: the Role Relay email parser turns hidden out‑of‑office auto-replies into a live data feed that boosts deliverability, widens your audience, and directly safeguards revenue—all while reducing manual workload.

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Get your ROI and list growth report from the list growth calculator

Compatible with over 70 of the most popular email marketing platforms:

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Fight Email List Decay: Capture the Successor Contact

Turn One Contact Into Three

Detect Job Changes. Stop Bounces

Protect Your Sender Reputation

Out-of-office auto-replies aren’t visible by default—click to see how we make them accessible

Integrate Directly Into Your Workflow

Personalize Your Opt-In, Boost Your Conversion

Find the Contacts That Never Quit

Stop Email List Decay. Replace Lost Subscribers. Find New Leads. Clean Your List. Automatically.

Key Benefits of RoleRelay.email

Business Impact

What You Gain

Always‑fresh contact data

Lower bounce rates

Expanded reach

Timely re‑routing of offers

Segmentation fuel

Revenue preservation

Lower ESP cost

Compliance & data hygiene

Operational efficiency

Actionable analytics

Get your ROI and list growth report from the list growth calculator

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